It’s a new-look DesignInc for a new age.
We’ve hit the refresh button on the DesignInc brand and website, and we’re delighted to announce it’s all gone live.
The new website and updated brand are part of creating a unified identity across our Sydney, Melbourne, Adelaide and Perth studios. Just over a year in the making, our new branding and website is clean, fresh and modern – and ready for the future.
So what’s changed?
The DesignInc logo, for a start. DesignInc has grown and changed as a practice over the years and we felt the need for a renewed and contemporary identity to align with our values and work. For a bold, crisp aesthetic, we removed the ‘swish’ motif and changed the typeface to black (formerly red), for a clean, simple look that doesn’t affect our recognition factor.
You’ll see our fresh and unified identity applied to all the marketing collateral produced by our individual offices, including USB sticks for client’s project documentation.
Our website is also new and far more dynamic. Showcasing DesignInc’s expertise across key portfolio sectors, our website is designed to attract potential clients, industry and future employees.
And showcase it does. DesignInc has a vast and award-winning portfolio of work, which is now clearly viewable by sector – education, health, infrastructure, defence and so on – as well as by expertise, architecture, urban design, interior design, master planning and sustainability. Each section outlines DesignInc’s approach with case studies, client testimonials, completed projects, in-progress reports – and all website copy supplied by Peter Salhani, former editor of ArchitectureAU and Architecture Australia.
You can also find profiles of DesignInc’s directors, managing directors, principals and associates in the Sydney, Melbourne, Adelaide and Perth offices. And because we believe in the importance of networking, they each have a link to their LinkedIn profile if you want to connect. We also have a careers section to advertise available positions if you’re interested to work with us.
Of course, we couldn’t help but show off, so you’ll find a full page dedicated to a long list of award-winning DesignInc projects.
Refreshing an established brand and website is no mean feat, and we’re excited for DesignInc’s future with a fresh, modern and consistent brand across all the DesignInc offices.